There’s no long article here for me to convince you why all those experts who disagree are wrong. Instead, I invite those experts to convince me they are right.
I am certainly willing to be wrong. But I have yet to hear a convincing argument that doesn’t assume the fact that there aren’t *better* things certain businesses could be doing with their money. Statements like “but it’s where some of your customers are, at a minimum you better be listening” sound great, just like “if you don’t your competitors will” does. But do they really hold water? I can leverage anything through this line of thinking. Driving around the country going door-to-door is also a way to listen to my customers, but I would never suggest that my client will fail if he doesn’t do it. And if my competitors want to do that, I’d be more than happy to let them while I spend my time fishing in more fruitful waters.
So here I am, convince me.
Matt Ridings – @techguerilla